C L I E N T
Calyx
→ Brand Identity
→ Packaging
→ Campaign
T H E C H A L L E N G E
Calyx set out to do more than sell acrylic systems—they wanted to empower nail professionals and build a thriving community around their brand. The brief was to position Calyx as both a source of exceptional products and a trusted partner for entrepreneurs at every stage. In a crowded beauty market, we needed a strategy that blended premium quality with genuine support and inspiration.
T H E S O L U T I O N
The solution came to life through a custom‑crafted logomark and a bold, swirling graphic motif that celebrates adaptability and personalisation. Anchored by a modular grid system, the identity transforms into a vibrant “canvas for creativity,” inviting endless expression and exploration
